Web presence · Anywhere in the U.S.
Your customers are using a system too.
Your website, map listings, directories, association listings, reviews and social accounts are one public surface. We run all of it as one system.
How it got this way
Nobody did anything wrong.
- Somebody built you a website.
- Somebody else set up the Facebook page.
- A vendor claimed your Google listing and moved on.
- The phone number on one directory is two numbers ago.
- A review sat unanswered for a year.
- The hours say you’re open until five. You’re not.
- Nobody has looked at any of it since.
Every one of those was somebody helping. Nobody owned the whole thing.
The whole public surface
Four layers, owned together.
- FoundSearching, asking a map, asking an assistant
- JudgedDeciding whether you’re credible
- ChosenTrying to act
- AnsweredWaiting to hear back
| Layer | The customer is… | What they meet | The failure that costs you |
|---|---|---|---|
| 1 · Found | Searching, asking a map, asking an assistant | Google Business Profile, Apple and Bing maps, your website, directories, association and industry listings, AI answers | You’re not in the three map results, or an assistant describes someone else |
| 2 · Judged | Deciding whether you’re credible | Reviews and replies, photographs, your site’s first screen, the same name, address and phone everywhere, credentials, browser warnings | A wrong phone number, an unanswered one-star review, last year’s hours |
| 3 · Chosen | Trying to act | Phone, booking, forms, hours, prices, directions or service area, messages | A form that doesn’t work on a phone; nobody answers |
| 4 · Answered | Waiting to hear back | Reply times, confirmations, review requests, follow-up | The enquiry nobody owned |
Layers 3 and 4 are operations, plainly. Why web presence is an operations job
The part most people have backwards
The listing usually matters more than the website.
When somebody searches for a business like yours near where they are, they get a map with three results first. Many never scroll past it, and plenty never reach anybody’s website at all.
That panel isn’t built from your site. It’s built from your listing: the categories, hours, service area, photographs, reviews and whether anyone answers them. In most small businesses it’s either unclaimed or was filled in once by somebody who has since left.
A beautiful website behind a wrong listing is an expensive way to be invisible.
What customers do before they call
What customers check before they call.
97%
of consumers read reviews for local businesses
89%
expect the owner to respond to reviews
74%
look for reviews written in the last three months
Source: BrightLocal, Local Consumer Review Survey 2026, 1,002 U.S. adults, published 11 February 2026.
On building sites
We build simple ones on purpose.
A small business doesn’t need an impressive website. It needs one that loads fast on a phone, says plainly what it sells, makes it obvious how to get in touch, and can be changed without ringing anybody. A site your own staff can change: a phone number, a price, a set of hours. When something more elaborate is warranted, we say so. When the money belongs in the listing instead, we say that too.
This site is the standard we build to. See how it measures
The registerEverything we look after: 60 items in four layers
Found · 1–24
- Google Business Profile (claimed, verified, primary and secondary categories, services, hours including holidays, service area or address, products, Q&A, posts)
- Apple Business Connect (Apple Maps and Siri)
- Bing Places (Bing, and the results Copilot draws on)
- Map pin accuracy and service-area settings
- The website is indexable, fast and works on a phone
- Google Search Console and Bing Webmaster Tools verified
sitemap.xmlandrobots.txtcorrect- Structured data (organization, services, people, breadcrumbs)
- Titles and descriptions that match what people search
- Location content only where it is genuinely local
- The major data aggregators that feed hundreds of smaller directories
- Core directories (Yelp, BBB, Nextdoor and the right ones for the trade)
- Industry directories (for example Healthgrades for practices, Avvo or Martindale for law, Houzz or Angi for trades, ThomasNet for manufacturers, Clutch for service firms)
- Professional association and chamber listings, trade bodies and licensing-board lookups, checked for the right name and link
- Supplier and procurement registries where you sell to government or large buyers (SAM.gov, state portals)
- AI answers: what the major AI assistants and Google’s AI features say about you, and
llms.txton your site - One consistent entity: the same name and links everywhere so search engines know you’re one business
- Google Preferred Sources, for businesses that publish regularly
- Images named and described so image search finds them
- A video channel, if you have one
- Marketplace storefronts, if you sell there
- Employer pages (Indeed, Glassdoor, LinkedIn): candidates judge you too
- Press and news mentions
- Speaking, podcast and author bios that link back
Judged · 25–42
- Name, address and phone identical everywhere, character for character
- Review count, rating and recency on every platform that matters for your trade
- Every review answered, good and bad
- Real, current photographs
- A first screen that says what you do, where, and how to reach you
- Speed and mobile rendering
- HTTPS and security headers (a browser warning ends the visit)
- Accessibility (and the legal exposure of an inaccessible site)
- Privacy and terms pages that are accurate
- Nothing stale: copyright year, staff pages, placeholder pages
- Licences, credentials and insurance shown where they matter
- Association memberships shown only if real and current
- Complete LinkedIn company page and principals’ profiles
- One spelling of the name, one logo, one set of colours everywhere
- A business email domain, authenticated (SPF, DKIM, DMARC), so your email isn’t spoofed or binned
- Consistent email signatures
- Domain hygiene: renewals, registrar lock, defensive domains
- Dormant accounts either revived or closed
Chosen · 43–52
- A phone number that’s tappable and answered, with a voicemail greeting that sounds like you
- Online booking where it helps
- Forms that work on a phone and confirm what happens next
- Prices, or at least how pricing works
- Accurate hours, including holidays
- Clear service area or directions
- Messaging channels only where someone answers them
- Online invoice payment
- Services and products listed on the Business Profile
- One clear next step on every page
Answered · 53–60
- Reply times to forms, email, messages and voicemail, measured
- Confirmations that say what happens next
- A review request after every job, sent to every customer, never paid for or rewarded (Google’s policy forbids incentives and asking only happy customers; the FTC’s rule, in force since 21 Oct 2024, bans buying reviews that express a particular sentiment and suppressing negative ones)
- Social comments and messages answered
- Knowing where each enquiry came from
- A monthly presence report: where you appear, calls, enquiries, reviews, reply times
- Alerts for new reviews and mentions
- A plan for the bad day: a damaging review, an outage, a public complaint
Does it pay for itself
Run your own numbers.
New customers a year that cover the build and a year of care
4
If that looks out of reach, a smaller scope or no care plan may be right. We’ll say so on the call.
Your numbers. An estimate, not a quote.
Pricing
What it costs.
Quoted per client, usually after the free analysis. Typical ranges: a presence build $2,200 to $6,000; care $250 to $750 a month. Larger or multi-location businesses are quoted to fit. Extra work is $150 an hour.
Every rate, every termWhy us
The same argument, pointed outward.
OpsWorq exists because a business is one system, and in most companies nobody ever designed it. What your customers touch is part of that same system, in the same condition, for the same reason, and it’s usually looked after by whoever had time. Our managed IT team already runs the technology underneath it at opsworq.net: the mail, the domain, the security.
Questions
Questions people ask.
Do you build websites?
Yes: simple, fast ones your own staff can change. And we look after the listings and reviews that usually matter more.
Can you fix our Google listing and reviews?
Yes. Claiming, correcting and keeping it right, and a review routine that follows Google’s rules and the FTC’s.
Do you post on social media for us?
Yes, on the accounts your customers actually use, on a schedule you can keep, in your voice, with every message answered.
Do you guarantee rankings?
No, and nobody honest can. We make the facts about you consistent, complete and easy to quote, and we show you every month where you appear.
Talk to us
Tell us what isn’t working.
Tick the free analysis with anything else, and a person replies within one business day.
1‑855‑OPSWORQ855‑677‑9677 · Mon–Fri, 8am–5pm ET
Sent. Thank you.
A person replies within one business day. Nothing is sold, and you’re not added to a mailing list.